Social Engagement Specialist

Position Summary

The Social Engagement Specialist is responsible for helping with the research, development, implementation, and auditing of multi-channel engagement campaigns/assets, with a special focus on (but not limited to,) social media. The specialist ensures that social media campaigns and efforts adhere to the company’s policy, and follow the best practices. The specialist uses her/his skills to creatively, efficiently, and effectively amplify 2P’s brand(s), stimulate engagement with target audiences, achieve organizational objectives, and work to propel overall engagement efforts toward success.

 

Responsibilities

  • Conceptualizes, produces, proofs, edits social media engagement campaigns; engagement campaign, consideration and acquisition of new engagement opportunities; and data analysis of/for social media and other engagement efforts from pre-production to editing to final products delivered on or before due dates.
  • Under the direction of the line manager, participates in the development of strategies and solutions for social media campaigns as well as other engagement campaigns, that are data-driven and work to amplify SEO.
  • Manages day-to-day social media platform experience with a focus on producing and posting high-quality, relevant content that leverages trends, engages audiences, and works to amplify 2P’s brand and reputation. Additional daily responsibilities include daily monitoring of posts, reviews, and other reputation management items; reviewing and responding to conversations with/among users; implementing efforts toward the expansion of social media reach; analyzing and reporting on social media performance; monitoring the social media activity of peer groups and competitors; producing and managing social media advertisements; and monitoring and cultivating influencer campaigns.
  • Cultivates strong relationships with influencers for online and offline collateral.
  • Nurtures bonds with appropriate groups as potential social media ambassadors to elevate 2P’s brand; increase engagement levels and ambassadorships; and open up opportunities for effective partnerships.
  • Strategically leverages given budget to achieve highest-possible ROI for social media engagement campaigns.
  • Collaborates with relevant teams to brainstorm, produce, implement, and/or audit/analyze overarching campaigns to ensure strategic data infusion with engagement campaigns, and to make sure that products reflect client’s and/or corporate culture and goals.
  • Provides administrative and clerical support that may include paperwork, data entry, expense statements, vendor invoicing, and more.
  • Works with concerned parts as necessary to ensure clear communication and good customer service with clients regarding the production and delivery of requests.
  • seeks out and participates in viable, efficient, and effective training to advance skill set and work performance.
  • Researches, proposes, and implements as appropriate innovative engagement technologies and techniques to advance work efficiency and impact.
  • Performs other tasks as assigned.
  • Contributes to the continuous improvement of 2P’s quality of work.

 

Skills and Qualities we look for:

  • Associate or Bachelor Degree in Social Media, Communications, Public Relations, Marketing, or a related field.
  • 1-2 years experience in a related role.
  • Expertise in leveraging social media in optimal ways to expand audiences, increase engagement, and amplify the brand, and in using social media insights to drive strategy.
  • Expertise in the use of networking tools.
  • Proficiency in marketing and advertising principles and tactics.
  • Understanding of marketing principles and related consumer psychology strategies.
  • Exhibits sound decision-making, prioritizes work appropriately, and requires minimal supervision.
  • Outstanding project-, process-, time-management, and organization skills
  • Ability to work well with diverse work styles and personalities in a team-based approach
  • Ability to handle multiple priorities in a fast-paced work setting with diplomacy and composure.
  • Ability to take instruction, guidance, and constructive criticism well and implement it as necessary.
  • Outgoing, energetic, and self-motivated.
  • Fluency in English and Arabic is a must. Turkish will be considered an advantage.
  • Flexibility in work schedule (i.e., evenings and weekends as necessary).
  • Good command in Adobe Photoshop, Adobe Illustrator, Adobe InDesign
  • Experience with Google Analytics
  • Excellent client-facing and internal communication skills.
  • Strong listening, negotiation, and presentation abilities
  • Strong computer skills with proficiency in Microsoft Office (Word, Excel, and PowerPoint).
  • Ability to work with diverse people, communities, and cultures.
  • Excellent written and verbal communication skills.
  • Solid organizational skills, including attention to detail and multi-tasking skills














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