Kickoff Questionnaire for PPC Services

Remember, the more information you give us, the more accurate and effective your PPC campaigns will be.

Your Details

Company Name *

Company Industry *

Company Website *

Work Email *

Contact Number *

Key Contact Person *

Business Goals

What is your target monthly budget to spend in Paid Search? (Including Agency
Fees) *

What is your campaign goals? *

How many of these actions are you looking for each month? *

Where is your targeted audience located? What languages do they speak? *

Product/Services Specific Questions

What are your most important products/services that you will be advertising? *

What is your approximate margin of these products/services? (optional)

Do you have dedicated landing pages discussing these products/services? If so, what are the URLs? *

What are the features/benefits of buying these products? *

What is your company’s unique selling point? What makes YOU different to your competitors? *

Have you developed a persona/avatar of your ideal customer? *

Strategy Questions

How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased? *

How frequently do you want to be updated with campaign results? *

Advertising History

Have you ever run any digital marketing camapign for this service/product before? *

Are you aware of any keywords related to your products/services that draw in customers? *

Competitor Analysis

List your top 3-5 competitors and their websites here