SEO (Search Engine Optimization) Specialist

Position Summary

SEO (Search Engine Optimization) Specialist develops and implements effective search engine optimization (SEO) strategies. He coordinates content, design, social media, pay-per-click (PPC) marketing and other activities, and manages offsite and onsite optimization projects and reporting on performance.

Key Responsibilities/Duties

• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Writing powerful calls-to-action to convert visitors
• Developing link building strategies
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Analyzing keywords and SEO techniques used by competitors
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends

Required skills (Education, experience, languages, and abilities)

• Education: BSc in Commerce or equivalent
• Experiences: 3 years’ experience in bidding & tenders in Turkey
• Languages: English, Arabic, and Turkish
• Other abilities:
  • Prior experience in content marketing, content growth and SEO
  • Familiarization Google analytics
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills