PPC (Pay Per Click) Specialist

Position Summary


PPC (Pay Per Click) Specialist runs PPC campaigns and monitor paid search budgets, his main goal is to ensure our online marketing efforts have the highest possible return on investment (ROI).

Key Responsibilities/Duties


  • Launching, planning, and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Participate in forming effective paid search strategies
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce performance reports for management
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud

Required skills (Education, experience, languages, and abilities)


  • Education: BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
  • Experiences: Minimum 2 years’ experience in a similar role.
  • Languages: English & Arabic are must, Turkish is a plus
  • Other abilities:

1- Advanced knowledge of Google Ads and Google Analytics
2- Knowledge of SEO and digital marketing concepts
3- Advanced Knowledge in Social Media Marketing (Facebook, Instagram, Twitter), knowledge of LinkedIn and Snapchat platforms is a plus.
4- Working knowledge of marketing automation and CRM tools (such as HubSpot and Salesforce) is a plus.

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